The Sony A7 IV Mirrorless Digital Camera is an exceptional tool for photographers and videographers alike, designed to elevate your photography and videography experience. With its newly developed 33MP full-frame back-illuminated CMOS image sensor, it delivers outstanding performance and excellent image quality for both stills and movies. This remarkable sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction, making the α7 IV a significant evolution in Sony’s original image technology.

One of the key features of the A7 IV is its flagship-level image processing powered by the advanced BIONZ XR processor. This processor enhances performance, improves image quality, and ensures true-to-life color reproduction. Fast processing speeds allow for comfortable continuous shooting, making it ideal for capturing fast-moving subjects. Moreover, it achieves impressively low levels of noise throughout the ISO range of 100-51200, expandable to ISO 50-204800 for stills and ISO 100-102400 for movies.

The Fast Hybrid AF system in the A7 IV combines phase-detection and contrast-detection to achieve greater speed, accuracy, and tracking performance. With Sony’s innovative 4D FOCUS technology, a wide, dense AF area covers approximately 94% of the image area for both stills and movies, utilizing 759 phase-detection AF points. Additionally, the camera features improved Real-time Eye AF and Sony’s AI-based Real-time Tracking, ensuring your subjects remain in sharp focus.

The Premium Bundle Accessories that come with the A7 IV further enhance your photography experience. In addition to the 28-70mm lens, you receive an extra battery, a 3-piece filter kit, a gadget bag, a 64GB SD memory card (2 pieces), a dust-off blower, a card reader, a cleaning kit, a monopod, and a hand/wrist strap. With these accessories at your disposal, you’ll be well-equipped for any shooting scenario.

Designed as a hybrid camera, the Alpha 7 IV excels in both still and movie recording. It features groundbreaking performance with 33MP resolution, allowing you to shoot at up to 10 frames per second. The camera supports 4K video recording at 60p with 10-bit 4:2:2 color depth, utilizing 7K oversampling for stunning detail without pixel binning. It also includes advanced movie features such as Focus Map, Breathing Compensation, and AF Assist, enabling you to achieve cinematic quality in your content.

Additional capabilities include real-time Eye-AF for humans, animals, and birds, making it easier to capture perfect portraits and wildlife shots. The A7 IV also provides low noise images with an impressive dynamic range of over 15 stops, thanks to its advanced ISO capabilities and in-body 5-axis image stabilization. This stabilization system, combined with Active Mode for handheld movie shooting, ensures your videos remain smooth and professional-looking, even in challenging environments.

In the box, you will find the Sony A7 IV Mirrorless Camera with the FE 28-70mm f/3.5-5.6 OSS Lens, an NP-FZ100 Battery (2280mAh), an AC Adapter, a Power Cord, a Body Cap for E-Mount Cameras, a Shoulder Strap, an Accessory Shoe Cap, an Eyepiece Cup, and a USB Type-C to Type-A Cable. This comprehensive package ensures you have everything you need to start exploring your creative potential right away.

With the Sony A7 IV, you are not just purchasing a camera; you are investing in a tool that will help you push the boundaries of your photography and videography. Whether you are shooting portraits, landscapes, wildlife, or cinematic films, the A7 IV is built to deliver exceptional results every time. Experience the future of imaging with Sony’s latest innovation.