Introducing the Sony Alpha a7C, a revolutionary full-frame compact mirrorless camera designed for creators who prioritize both quality and portability. This exceptional camera offers the full-frame performance with a lightweight build, making it the world’s smallest and lightest full-frame camera. Whether you are capturing stills or shooting high-quality videos, the Alpha a7C is built to meet your needs while remaining easy to carry and use in various environments.

The camera is equipped with an advanced 24.2MP back-illuminated Exmor R CMOS image sensor that works in conjunction with the front-end LSI and the updated BIONZ X processing engine. This powerful combination allows for high sensitivity and low noise, providing an impressive ISO range from ISO 50 to 204800. With a significant 15-stop dynamic range, this camera ensures that your images are rich in detail, capturing a wide spectrum of tones from shadows to highlights. Furthermore, the images are processed in 16-bit format and output as 14-bit RAW data, enhancing the gradation expression in your photography.

But the capabilities of the Alpha a7C don’t stop at still photography. It excels in video recording as well, offering 4K (3840×2160 pixels) video recording that utilizes the full width of its full-frame image sensor. In video mode, the camera employs full pixel readout without pixel binning, allowing it to gather approximately 2.4 times the amount of data necessary for 4K movies. This high level of data collection enables the Alpha a7C to oversample footage, resulting in high-quality video with exceptional detail and depth that is ideal for both professional and amateur videographers.

The camera is also perfect for vlogging, thanks to its user-friendly features. It boasts a 3-inch touch-sensitive LCD panel with a side-opening vari-angle mechanism, giving you the freedom to position the monitor for high or low viewpoints, as well as waist-level, vertical, and selfie angles. Additionally, the 2.36 million-dot XGA OLED Tru-Finder electronic viewfinder enhances your shooting experience by providing continuous live shooting at up to 8 frames per second with AF/AE tracking. This ensures that you can easily track fast-moving subjects, making it a versatile choice for dynamic shooting scenarios.

To further enhance stability during shooting, the Alpha a7C features a compact 5-axis in-body image stabilization unit. This advanced stabilization technology has achieved significant size reduction while maintaining effective 5-stop stabilization. As a result, you can shoot images and capture videos with confidence, free from the worry of camera shake, regardless of the lens you are using.

This bundle includes everything you need to start your photography and videography journey. You will receive the Sony Alpha a7C Full-Frame Compact Mirrorless Camera Body in black, an FE 50mm f/1.8 lens, and an NP-FZ100 two-pack rechargeable battery with a dual charger. Additionally, a Nostrand Avenue Camera System Gadget Bag with an accessory and cleaning kit is included, along with a Photo, Video, and Art Software Suite v4.0 for all your editing needs. To top it off, a 64GB Ultra SDXC UHS-I memory card ensures that you have ample storage for all your photos and videos.

The Sony Alpha a7C is the ultimate tool for creators who demand full-frame quality and performance in a compact and lightweight design. With its advanced features, exceptional image and video capabilities, and comprehensive bundle, this camera is ready to help you unleash your creativity.